1 to
10KD
The High Consent Marketing Program
No more starting from zero every month. No more inventing a new offer every time you need to pay the bills.
You've got 877 things on your list, a dozen things you could sell, and no idea which one will actually make a difference. So every week feels random, every launch feels like starting over, and you're working harder and harder for the same money (or less).
1 to 10KD gives you far less to do and far more to show for it. Stop guessing what to work on every Monday (and every day!), and start every week knowing exactly what to do and in what order, so the offer you built last month keeps selling this month, and you can take a week off without your income falling apart.
Sign three new clients and the whole year has paid for itself. In your first two weeks you get Build a Little Sales Machine, my guide to bringing in a handful of clients right now, so you can start on those three straight away.
(With me looking at your actual work, live, three Wednesdays a month, plus a monthly Tech Tuesday so you never get stuck or stalled on software, apps or implementation.)
This is for coaches, healers, therapists, teachers, practitioners and creatives with paying clients
...who are brilliant at the work, getting real results for the people they serve, and still not getting paid like it.
A guy I know once went to a psychic. His girlfriend dragged him there, and the psychic had them each draw a picture of a house. She looked at his drawing for a long minute and told him, more or less, that he was going to die alone, because he kept the people who wanted to love him at arm's length (or further).
She knew because he had drawn a really elaborate house, with so much detail, right down to the flowers in the window boxes, and there was no path from the sidewalk to the front door.
That's what so many brilliant culture-making entrepreneurs do. You're practitioners creating new ways of working, delivering exceptional work and results to far too few clients, because you've built a beautiful house and no path to the door.
And...no more.
Let's build the path.
Knowing exactly what to do next,
each thing adding to the last...
...so the things you've already made start making money.
First Things First
The MOVER Method
THE METHOD WE BUILD WITH. MOVER is how I build my own business and every client's: Method & Message, Offers & Order, Visibility, Escalators and Revenue Multipliers. Every business that pays consistently has all five, and when one is missing you feel it as burnout, random months and working harder for less.
When you join, we work out which of the five you're missing first, so instead of 877 things you have one thing to work on this month and a clear next one after it. It streamlines everything: you stop wondering what matters, and everything you build adds to what you built before.
Bookends + Backfilling
HOW WE BUILD. We build the ends first: the offer that pays your bills, and the free thing that brings people to it. Then we backfill the middle.
It's the fastest way I know to get paid while you build, instead of building for a year and hoping.
One Customer, One Journey
WHO WE BUILD FOR. One person, one problem, one path through your business. Not five audiences with five messages.
When you choose the one customer and map her journey, every page, email and offer gets easier to write (and easier to buy).
Meet Your Teacher
I'm Kelly Diels [She/Her]
I'm a trained political theorist turned business builder, and I've spent the last 17 years helping brilliant practitioners turn their wisdom into wealth. (My clients will tell you I'm a professional encourager.)
I coined the term "Female Lifestyle Empowerment Brand" (now cited in academic research and a Giller Prize-shortlisted novel), ghost-wrote books, worked with NY Times best-selling authors and international organizations, and coached 880+ entrepreneurs in the last 3 years, alone.
I'm the founder of High Consent Marketing, the method I teach inside 1 to 10KD: how to make real offers without fake scarcity, faux authority or pressure, so the way you market matches the work you do in the world. I also created Copywriting for Culture Makers and have trained and certified copywriters in my approach.
I've written for Jezebel, Salon, and Alternet and been interviewed for Forbes (about being an "XL boss"!).
1 to 10KD is where I teach and coach you live, three Wednesdays a month, on your actual business: your price, your offers, your pages and your emails. It's built on the MOVER Method, the same method I use in my own business, and you get a full year of it, with me looking at your work the whole way.
1 to 10KD is about building the business your work deserves. We are going to learn how to:
- Set your price from your real business numbers first: what you want to take home, plus expenses, taxes and profit (this is where almost all underearning starts)
- Pick and build the one offer that pays your bills, so you stop selling a dozen things at once
- Write it in your clients' words, not your modality's jargon
- Connect the things you've already made, so people can walk from one to the next
- Plug the leaks between "interested" and "paid"
- Get in front of more of the right people, so new clients find you without you chasing them
Wisdom + Wealth
A year of knowing exactly what to work on, with someone looking at your actual work
1 to 10KD
A one-year, live business-building program for practitioners who are ready to stop guessing and start getting traction that stacks.
Live office hours, three Wednesdays a month, for twelve months.
Know What to Work On Every Monday
So many of the people I work with tell me the same thing on our calls: I just need someone to tell me what to do, and in what order. Your business isn't missing talent or offers. It's missing an order to build in, and a next step between each thing you sell.
Inside 1 to 10KD we build with the MOVER Method: your price first (because almost all underearning starts there), then the offer that pays your bills, then the free thing that leads to it, then the middle, then the leaks, and then visibility. It streamlines everything. Instead of 877 things you could do, you have the one thing to do next, and you can stop second-guessing the rest.
You start where you are, so you never redo what already works.
Came to the What to Build, When workshop? Bring your build list. You pick up right where the workshop left off, and at your first office hours we start on the first thing on it.
Live Office Hours with Kelly Diels
LIVE COACHING ON YOUR ACTUAL WORK. You know those fancy masterminds where you don't get any time with the founder? This is NOT that. The first three Wednesdays of every month, 9–11am Mexico City time (10am Eastern, 7am Pacific and 3pm London in winter; 11am Eastern, 8am Pacific and 4pm London in summer), you bring your sales page, your price, your email sequence or your half-finished lead magnet, and we work on it together, live.
How a turn works: drop your link and your one question in the Zoom chat when you arrive. New members (and anyone who hasn't had a turn that month) go first. If we don't get to you, you go first next Wednesday.
Can't make it live? Every session is recorded with a transcript, so you learn from everyone else's work, too.
Tech Tuesday
TECH HELP, LIVE, EVERY MONTH. This is where so many of my clients get stuck. You figure out the offer, you write the email sequence, and then it sits in a Google Doc for three months because the tags won't fire, the automation sends the wrong email, the checkout page won't talk to your email list, and you can't tell whether the problem is you or the software. (It's usually the software.)
On Tech Tuesday, the first Tuesday of every month (starting in December), you bring your setup to our tech resident and teacher, who has built and untangled systems in more platforms than most of us have logins for: email tags and automations, checkout pages and order bumps, course platforms, calendars, and the welcome sequence that's supposed to send and doesn't. You share your screen, and you leave with the thing working, or with a short, clear list of what to click next.
Recorded with a transcript, like everything else, so you can watch someone fix the exact problem you were about to have.
The Course Library
PURE JET FUEL. Every course you need for each step, in the order you'll need it:
- What to Build, When video + assessment: know exactly what to build next, and in what order
- The Pricing Module: set your price from your real business numbers, so every sale actually pays you
- Build a Little Sales Machine: my three-step way to bring in a handful of new clients right now, while you build everything else
- Externalize: get your ideas out of your head and into the world, faster and better than you ever thought possible
- Speak Client, Win Clients: write in your clients' words, so the right people recognize themselves and buy
- Name It Money: name your offer and write its promise, so people know instantly what they're buying
- Social Money: turn your social posts into sales, without posting all day
- Revenue on Repeat: the email sequences that connect your offers, so sales keep coming in between launches
- The Conversion Code: use AI to draft emails and content that still sound like you, in a fraction of the time
- Content-That-Converts: 42 fill-in templates, so you never start a sales email or post from a blank page again
Bring Your Actual Work
This is not another course you watch and then try to apply on your own. You bring the real thing (your page, your price, your sequence) and we fix it together.
Members have rewritten sales pages, raised their prices, built their first email funnels, and finally finished the lead magnet they'd been not-finishing since 2023. Live, on the call.
Integration, Rest & Replenishment
The fourth week of every month is INTEGRATION WEEK. There's no call. Use the time to finish and ship what you worked on, catch up on replays, or take time to yourself.
We honor the season you're in. Plan on about three hours a week, all of it spent working on your actual business (your price, your page, your emails), and know that a slow month is allowed.
Every Week, You Know What's Next
You join whenever you're ready and come to the next Wednesday's office hours. From then on, every week you get an email from me telling you exactly what to look at next, based on when you joined: which lesson to watch, what to work on that week, and what to bring to office hours.
Your price comes first, because almost all underearning starts there. After that you keep going, week after week, with me looking at your actual work on the calls, so you never have to wonder what to do this week or whether it's the thing that will make a difference.
Stop Feeling Random.
Start Getting Momentum and Stacking Your Wins (and Your Cash).
You're Who I Had In Mind If…
“I have a dozen things I could offer and no idea what to sell.” A course, a membership, a workshop, a retreat, a freebie and a podcast, and when money gets tight you make something new. We pick the one that pays your bills and connect the rest to it.
After a year: One offer pays your bills, and the others lead to it.
“People love my work and still can't explain what I do.” Your sales page is full of modalities, frameworks, "embodied" and "ecosystem." People who already get your work love it. People who need it don't recognize themselves. We put it in your clients' words, live, on the call.
After a year: Your sales page is in your clients' words, and the people who need your work recognize themselves in it.
“I need money this month, and I'm tired of starting from zero every quarter.” We start with the people who already know you, then build the offer and the page that make next quarter easier.
After a year: You've made money along the way, and next quarter doesn't start from zero.
“I feel guilty charging what I'm worth.” You give work away, offer scholarships, and argue against your own price before anyone else can. We work out your real numbers, take the apology off your page, and make the offer directly.
After a year: Your price comes from your real numbers, and you can say it without apologizing.
“I'm doing everything and my list still isn't growing.” The quiz, the $27 product, the course and the sales page all exist, and hardly anyone walks through. Your conversion rate is probably fine. We get more people to the front door, starting with the ones closest to it.
After a year: People walk from your free thing to your main offer, and more of them are arriving.
Is This For You?
1 to 10KD is a good fit if:
- you're great at what you do, and you have at least one offer people have paid for
- you have pieces (a course, a freebie, a podcast, a list) that aren't connected yet
- you can give about three hours a week to working on your actual business, and come to office hours most Wednesdays
- you want someone to look at your actual work and tell you what to change
It's not the right fit if:
- you want it built for you (I'll tell you who to hire)
- you'd rather send questions in than come to calls (coaching here happens live)
- $400 a month would come out of money you need for rent
Because your work
deserves to pay you.
A Year of Knowing What to Work On
+ Someone Looking at Your Actual Work
Clarity, a build list + live coaching on the real thing.
No guessing. No starting over.
You start wherever you are, and you build from there.
- Live office hours with Kelly Diels, three Wednesdays a month
- Tech Tuesday: live tech help with our tech resident and teacher, the first Tuesday of every month starting in December, (tags, automations, checkout pages, email sequences)
- Every session recorded + transcribed
- BONUS: your custom build plan: what you'll build, and in which weeks
- The 1 to 10KD course library: the Pricing Module, Build a Little Sales Machine, Externalize, Speak Client Win Clients, Name It Money, Social Money, Revenue on Repeat, The Conversion Code, and Content-That-Converts
- Integration week every month, so you actually ship what you work on
This is your invitation to stop starting from zero and build a business that pays you, month after month.
Monthly
Pay in Full
A Note About How Enrollment Works
- Enrollment is always open. Join whenever you're ready and come to the next Wednesday's office hours.
- The payment plan costs exactly the same as paying in full: $400 a month × 12 = $4,800. There's no surcharge for paying monthly. Most programs charge extra for payment plans, which means the people with the least cash up front end up paying the most, and I won't do that.
- Sign three new clients and the whole year has paid for itself. In your first two weeks you get Build a Little Sales Machine, my guide to bringing in a handful of clients right now, so you can start on those three straight away.
- Came to the What to Build, When workshop? You get $1,000 off until Friday, October 30, at midnight Mexico City time. Join with your workshop discount here.
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