Business Tips for Culture Makers

What Baby Reindeer Taught Me About Art, Excellence and Culture Making

By Kelly Diels / May 6, 2024 / Comments Off on What Baby Reindeer Taught Me About Art, Excellence and Culture Making

Baby Reindeer is an incredible Netflix Series, by Richard Gadd — unflinching, complicated, compelling. Using this work of art and Gadd’s creative approach as a lens, I walk you through the lessons that thought leaders, creators, entrepreneurs and artists can extract and apply to their own culture-making bodies of work and intellectual property.

Just Because It’s Needed Doesn’t Mean You’re The One To Do It

By Kelly Diels / August 13, 2023 / Comments Off on Just Because It’s Needed Doesn’t Mean You’re The One To Do It

Fun fact: when I was 21, I started a coffee shop in Cloverdale, BC, my home town. It was called Kellybeans. I started it because I’d grown disenchanted with university but was newly bewitched by fancy caffeine. Espresso, affogato, cappucino, oh my! I was obsessed. And home. And there was nowhere to go to get…

Why Online Groups Might Not Be That Great For Us

By Kelly Diels / August 6, 2023 / Comments Off on Why Online Groups Might Not Be That Great For Us

I meant to write this 6 weeks ago but I was busy doing quicksand things that masquerade as chemically rewarding but in fact are the frenemy of personal momentum. This morning, for example, I got up early to finish this email but since I was up so unbelievably early, I thought I’d also take some of…

Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

By Kelly Diels / April 10, 2022 / Comments Off on Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…

“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

By Kelly Diels / March 16, 2022 / Comments Off on “How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…

Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity

By Kelly Diels / August 1, 2020 / Comments Off on Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity

We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers

FLEB Marketing Tactic #10 Testimonials as Triggers

By Kelly Diels / July 19, 2020 / Comments Off on FLEB Marketing Tactic #10 Testimonials as Triggers

Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.

FLEB Marketing Tactic #9 Social Triggers = Social Conditions

By Kelly Diels / July 18, 2020 / Comments Off on FLEB Marketing Tactic #9 Social Triggers = Social Conditions

Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.

FLEB Marketing Tactic #8 Safe Status Quo Imagery

By Kelly Diels / July 17, 2020 / Comments Off on FLEB Marketing Tactic #8 Safe Status Quo Imagery

Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.

FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

By Kelly Diels / July 16, 2020 / Comments Off on FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.