Leadership
Writing is a form of power. It gives us the ability to create new norms & realities. Copywriting, in particular, can change the trajectory of your business.
I get asked a lot who I follow. Here’s a quick (and not exhaustive) list of culture makers who are currently influencing and DELIGHTING me.
Let’s change the norms and the culture around us. That, across time, will change many of the people who were otherwise resistant.
Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.
Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.
We can deliberately leverage our culture-making power to become what we haven’t been: the decision-makers and stewards of a better future.
Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
Tiny acts of doing-it-differently dislodge the web of cooperation that our unjust culture requires to function – and creates something new instead.
On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and to create a just culture. In our interactions with each other, with friends and family, with power and authorities, online, and professionally, in our businesses…