Pricing

Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

By Kelly Diels / April 10, 2022 / Comments Off on Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…

“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

By Kelly Diels / March 16, 2022 / Comments Off on “How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…

FLEB Marketing Tactic #4 Predatory Payment Plans

By Kelly Diels / July 13, 2020 / Comments Off on FLEB Marketing Tactic #4 Predatory Payment Plans

There’s nothing empowering about a 30% finance fee for the people least able to afford your rates.⁠ Predatory payment plans are financial injustice.⁠⠀

Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

By Kelly Diels / June 11, 2020 / Comments Off on Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

By Kelly Diels / February 20, 2019 / Comments Off on Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

The Wealthy Feminist

By Kelly Diels / August 19, 2017 / Comments Off on The Wealthy Feminist

When Gloria Steinem got a million dollar book deal, was it too much? Does Oprah have too much money? Should Shonda Rhimes get paid less? Is it possible to be a wealthy feminist?

Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

By Kelly Diels / June 26, 2016 / Comments Off on Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

Five Egregious Internet Marketing No-Nos

By Kelly Diels / March 7, 2016 /

Refuse to perpetuate or replicate in your marketing + sales funnels the authoritarian, predatory and abusive dynamics you want to disrupt in the world.