The Female Lifestyle Empowerment Brand
Let’s build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in a mastermind. Nearly every person I know is actively trying to heal a cultural injury — diet culture, body image, asymmetrical relationships, self-doubt, perfectionism, scarcity, OPPRESSION — and that means…
This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you to sign up here. Back in 2016, when I started writing about The Female Lifestyle Empowerment Brand (I’m against it), a friend of mine who is a well-known DEI consultant…
Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.
Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.
Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.
Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.
Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.
Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.
There’s nothing empowering about a 30% finance fee for the people least able to afford your rates. Predatory payment plans are financial injustice.⠀
Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.